The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

What Makes a Good Gaming Streamer [Infographic]

Ask any young internet user who their favorite celebrity is and I’d bet significant amounts of money that they’ll point to a gaming streamer, or a streamer who got their start in gaming. Gaming streamers are the new celebrities, and they arguably now hold as much influence as movie stars, sporting names – basically anyone else in this respect.

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Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity

Twitter had conducted a new study into the impact that brand mentions within tweets have on actual shopping behaviors, and whether product discussions in the app lead to conversion.

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Social Platforms Share Insights into Emoji Usage for World Emoji Day

Instagram and Twitter have shared some new emoji usage insights, which could help to get you thinking about your emoji use.

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Tips For Writing Social Media Interaction Posts That Get Noticed

Creating engaging social media posts is more important than ever. Learn about the tips that can take your posts to the next level.

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8 Elements Of A Successful Content Strategy

A good content strategy will help you establish your goals, determine priorities, and maximize efficiency. Here’s what you need to know to create one.