Daily Minute Master Series – July 19, 2021

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The Marketing Rundown

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News & Updates

Clubhouse Launches ‘Backchannel’ Messaging Platform to Extend In-Room Conversations

Clubhouse has added a new way to extend your conversations beyond its live Rooms and audio chats, with a new direct messaging element called ‘Backchannel‘.

For the full white paper click here

What is Authentic Marketing, and How Is It Different From Public Relations?

Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for new ways to capture the attention of potential customers.This has given rise to a new category called authentic marketing.

For the full article click here 

Twitter’s New Business Profiles Get a Step Closer, with ‘Convert to Professional’ Option Now in Testing

Twitter’s new business profiles look to be getting closer to a full launch, with a new ‘Convert to Professional’ option spotted in testing by app researchers.

For the full article click here 

How to Build a Solid Channel-Partner Marketing Plan

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products and services to your past, current, and future customers.

For the full article click here

Facebook’s Making Facebook Pay Available as a Payment Option on Third-Party Websites

As eCommerce becomes a bigger focus, a key element within this is payments, and facilitating more, easier ways for users to quickly make purchases in-stream, with minimal disruption to their in-app experience. On this front, Apple is currently working to expand its payment systems, with the incorporation of a new pay by installments element for Apple Pay, and now Facebook is also looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites.

For the full article click here

YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of websites and apps. First off, on video chapters – last November, YouTube launched an experiment which saw chapters automatically inserted into selected videos, using machine learning to identify relevant segments within each. The option builds upon YouTube’s manually inserted video chapters, which it launched to all creators last May, as a means to improve navigation to specific sections of video clips.

For the full article click here

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