Daily Minute Master Series – July 16, 2021

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The Marketing Rundown

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News & Updates

After Less Than a Year, Twitter is Retiring its Stories-Like ‘Fleets’ Option

In a surprising about turn, Twitter has announced that it’s retiring Fleets, its own take on the Stories format, after less than a year of its existence.

For the full white paper click here

Are You Getting the Most Out of Your Data and Marketing Strategy?

With digital marketing, good, clean, and insightful data is a key pillar which a business stands to drive growth and profits. Having clear and precise data-driven outcomes should be a priority for all marketers. When used in tandem with well-defined marketing and sales goals, and various marketing tools and techniques, companies will discover that their lead to sale conversion process can be far less cumbersome and more rewarding.

For the full article click here 

Facebook Announces $1 Billion Investment into New Creator Funding Initiatives

Facebook has launched its latest offensive in the escalating digital creator war, with the announcement that it will invest more than $1 billion in programs for creators over the next 18 months, with a prime focus on providing more ways for creators to earn money for the content that they share on Facebook and Instagram.

For the full article click here 

Redefining Marketing’s Identity: Developing Marketing-Led Companies In Tech-Driven Industries

As marketing professionals, we know marketing’s true capabilities and potential. If we want marketing to step up and play a bigger role in our organizations and beyond, it is our responsibility to influence and change other people’s views.

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“Best Marketing (and Communication) Strategy Ever!” Via Steve Jobs

The title of this post is also the title of an invaluable YouTube video that, unlike most advertising claims, delivers precisely what it promises—and then some. Apparently so: the seven minute clip has had well over five million views. In the video, Steve Jobs announces the start of the famous Apple “Think Different” marketing and advertising campaign which focused on unique luminaries such as Albert Einstein, Bob Dylan, Martin Luther King Jr., and Buckminster Fuller—all of whom Jobs characterizes as the “people who are crazy enough to think that they can change the world are the ones that actually do!”

For the full article click here

Google Search Console Adds Link to AMP Page Experience Guide

Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. As of now, Search Console is linking to the AMP Page Experience Guide in areas where site owners may find it useful. For example, a link to the guide will appear when examining URLs in the Page Experience and Core Web Vitals reports.

For the full article click here

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