Social Media

Several High Profile Twitter Accounts Hacked in Massive Security Breach

With the US Presidential election only months away, this is an especially concerning incident. From about 1pm on Wednesday, a range of celebrity and brand accounts started tweeting out a message promoting a crypto giveaway, in which funds sent to a specified bitcoin wallet would send back double the amount to the user.

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Snapchat Adds Brand Profiles as it Looks to Expand its Business Appeal

Snapchat has today announced a new closed beta test of brand profiles, which will provide more specific ways for brands to connect with Snapchatters in-app.

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Facebook’s Adding New Information Prompts to Dispel COVID-19 Myths

With COVID-19 cases spiking once again in several regions, Facebook is launching two new initiatives to help boost awareness of preventative measures, and dispel some of the pervading myths about the virus. First off, Facebook is expanding its top of feed alerts, in both Facebook and Instagram, which will remind people to wear masks when out in public.

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Marketing

Google Adds New Features to Responsive Search Ads

Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customized. There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.

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Google Discover Now Shows Large Images for Non-AMP Pages

Google appears to have fixed an issue with Google Discover that was preventing large image previews being displayed for non-AMP pages. This is a follow-up to a previous story back in April in which we reported Google was aware of the issue and working on a fix. Search Engine Journal’s lead developer, Vahan Petrosyan, initially brought this issue to Google’s attention and now informs me it has been resolved. This is good news for all non-AMP sites that are eligible to appear in Google Discover, as it means they will have greater visibility in peoples’ feeds. There is still certain criteria that needs to be met in order to display large image previews in Google Discover, however. If you’re not familiar with this issue, and are unsure why it’s a good thing to have it fixed, here is some background information to get caught up.

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How AI and Video Marketing Can Work Together in the Time of COVID

“While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal in the “State of AI in the En t erprise” survey released yesterday.

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