Daily Minute Master Series – July 16, 2019
Social Media
Facebook Tests ‘Suggested Moderators’ to Help with Group Administration
Facebook’s continued push to boost groups usage sees another wrinkle added this week, with a new test of ‘Suggested Moderators’ – group members which Facebook’s system has identified as people who may be able to help you manage your online community. The new option will suggest group members as potential moderators based on their frequency of contribution and interactions within the group. In this sense, it’s similar to Facebook’s recent push on ‘Top Fans’, those identified within your group/s as key contributors based on their frequency of interaction. This new groups initiative may be following a similar line – if you turn your most engaged group members into moderators, that will likely make them feel more connected, and see them engage even more often. In this sense, it may be less about needing help to manage your community as it is to boost activity overall by establishing stronger bonds.
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Snapchat’s Testing a New, Dedicated Tab for its Exclusive Snap Shows
Snapchat is also testing out a new way to boost exposure for its exclusive content, with a new section, separate from Discover, focused solely on Snap’s owned content. The new ‘Shows’ section would make it easier to binge on Snap’s original content, while also staying on top of new episodes and programs as they launch. Snapchat remains hugely popular with younger users, and the addition of a dedicated Shows tab, along with these new programs, could prove a big lure for advertisers looking to reach those younger markets. In addition to new programs, and the test of its Shows tab, Snapchat has also recently launched two new initiatives to help up and coming creators – its ‘Animated Comedy Creator’ and ‘Scripted Comedy Creator’ programs. The aim of these programs, according to Variety, is to help creators envision to next generation of shows, directed towards an increasingly mobile audience.
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Marketing
Google may be testing shareable search results snippets
Several people are sharing screenshots on Twitter of a feature in the Google search results that lets you share search results. It has three icons, one to share, one to open the cache page and one to open the result in a new window. You can access this feature if you are in this beta test by clicking on the three dots on the top right of the search results. Google has tried sharing search results through Google+ and other means over the years. Here is Google trying it out again. Any change to the Google search results interface can impact traffic from Google search to your website. Although this seems like just a test and even so, it doesn’t seem like an interface that would impact traffic all that much.
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Google says shortnames bug resolved, local listings restored
The problem that was causing Google My Business (GMB) listings to disappear when shortnames were added has apparently been resolved, according to Google. A spokesperson informed last night that all missing listings have been restored. Google did not specifically comment on the issue of disappearing reviews, which several SEOs said was also happening after adding shortnames. Previously, Google said disappearing reviews was a distinct technical issue unrelated to shortnames. Shortnames should become a very helpful and potentially effective marketing and branding vehicle for local businesses, as well as a convenient search shortcut for consumers. They could evolve also into an informal analytics tool.
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