The Marketing Rundown

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News & Updates

Twitter’s Legal Team Unleashes on Elon Musk, as it Moves to Force Musk to Complete Takeover Deal

“In April 2022, Elon Musk entered into a binding merger agreement with Twitter, promising to use his best efforts to get the deal done. Now, less than three months later, Musk refuses to honor his obligations to Twitter and its stockholders because the deal he signed no longer serves his personal interests. Having mounted a public spectacle to put Twitter in play, and having proposed and then signed a seller-friendly merger agreement, Musk apparently believes that he – unlike every other party subject to Delaware contract law – is free to change his mind, trash the company, disrupt its operations, destroy stockholder value, and walk away.”

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Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform

It’s been in development for some time, and today, Instagram has launched an initial test of its Creator Marketplace for Instagram specifically.

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TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

TikTok has confirmed that it has suspended a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.

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Instagram Tests New ‘Notes’ Shelf in IG Direct, Ads on User Profiles

Here are two new Instagram updates, currently in testing, which we’re categorizing under ‘Really?’ Or maybe ‘Ew, no thanks’. Can’t decide. The first is this abomination, which adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections.

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YouTube TV Reaches 5 Million Subscribers

YouTube has announced a new milestone for YouTube TV, with its subscription content service now up to 5 million total subscribers, highlighting the popularity and expansion of the option.