Daily Minute Master Series – July 14, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Google July 2021 Core Update is Finished Rolling Out

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.”

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Google July 2021 Update is Over – What Happened?

Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy.

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Changes to Infrastructure May Trigger Indexing Drop

Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling.

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16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy

Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page. However, there are a few aspects of a digital campaign that marketers may not always consider prior to creating a strategy.

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What Trustworthy and Transparent Marketing Looks Like Now

It’s an unpredictable time for us marketers. People are still recovering from a rough year, financially, mentally, or both. The last thing you’d think people want are dozens of telemarketing or cold calls, automated emails and clickbait headlines — and you’re right. The idea of trustworthy and transparent marketing — or simply, responsible marketing —  isn’t new. Still, it’s taken on more meaning as many companies with initially small online presences finally moved more assets and more effort into digital marketing. The recent increase in digital marketing seems to mean an endless glut of spam from companies indiscriminately marketing to the masses.

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Top 8 Skills Every Great SEO Professional Needs to Succeed

Despite being around for a couple of decades now, SEO still isn’t taught in many colleges or mentioned in most marketing curriculums. SEO professionals come from a variety of backgrounds. Some are programmers, some are entrepreneurs, some traditional marketers, some journalists, some even used to be rappers. There’s no consistent list of SEO skills that everybody needs, but there are a few things to look for in every candidate – depending on the experience level and position.

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