Daily Minute Master Series – July 12, 2021

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The Marketing Rundown

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News & Updates

Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic

Whether you’re leading a bootstrapped tech startup or overseeing a significant organizational expansion in your B2B company, the right marketing strategy can make all the difference. When executed effectively, businesses that focus on solutions and products for other businesses can expect their marketing efforts to increase brand recognition, market exposure, demand creation, lead generation and sales.

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Why Empathy is Crucial for Successful Marketing

Marketing has always been essential for a successful business. What effective marketing entails, however, has evolved throughout the years as a society, and the people who compose it, have changed. At the same time, the marketing tools that are available heavily influence the way in which successful marketing is conducted. This has been exceptionally notable in recent decades thanks to the rapid rate at which technology and innovation have been developed and implemented in marketing strategies.

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10 Visual Content Marketing Trends for 2021

Marketing today is not the same as it was five years ago — or even just one year ago. The pandemic turned the world on its head but the truth is, we’ve been trending in this direction for a while. COVID simply hit the fast-forward button. In a curious state of affairs, the quarantining and social distancing measures for public health safety have impacted our mental health as a whole and the way we view, interact with, and shop from brands.

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Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)

Want to find out if your marketing is working? Evaluate these five areas.

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Google Offers 5 Content Creation Tips for Success

Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators. None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO.

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Some Twitter Users are Seeing Fleets from Profiles They Don’t Follow as Part of a New Test

According to various users, Twitter is now showing them Fleets from profiles that they don’t follow within their top of timeline Fleets bar, as it looks to maximize take-up of its Stories-like option.

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