Daily Minute Master Series – July 1, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Shares New Tips on How to Maximize Your Reels Content Approach

If you haven’t got the message by now, Meta really wants you to use Reels, and provide it with more Reels content to feed into the ever-growing interest in short-form content.

For the full article click here 

How To Create An Effective SMB Marketing Strategy 

Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. 71% felt their marketing strategy was critical to the survival of their business. In this article, we will look at how you can create an effective SMB marketing strategy and measure its results against your business objectives.

For the full article click here 

Social Platforms Could Face Legal Action for Addictive Algorithms Under Proposed California Law

In what could be a significant step towards protecting children from potential harms online, the California legislature is currently debating an amended bill that would enable parents, as well as the state Attorney General, to sue social platforms for algorithms and systems that addict children to their apps.

For the full article click here 

The Future of Commerce Is Social. 5 Brands Getting It Right.

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding support directly on social media apps, at an accelerated rate. Now, brands are embracing these tools to deliver a personalized customer experience on whatever platform customers prefer.

For the full article click here

10 Key Steps To Ranking Higher In Google Maps

Put your business on the map and secure more customers. Follow these top 10 tips to become more visible on Google Maps.

For the full article click here

Pinterest CEO Steps Aside, as Former Google Commerce Chief Takes the Reigns at the App

Pinterest has today announced that co-founder and CEO Ben Silbermann is stepping down from his role, and shifting to a new position within the organization, with online commerce expert Bill Ready set to take over as Pinterest chief, effective June 29th, 2022.

For the full article click here

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