Daily Minute Master Series – July 1, 2021

July 1, 2021/by Corey Padveen

Happy Canada Day!

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content.

For the full white paper click here

Marketing With Consumer Trust In Mind

Trust has the power to make or break a brand. A recent study of consumers surfaced just how much trust has emerged as a top priority for brands. Among consumers today, “70 percent say trusting a brand is more important today than in the past — a shared belief among age groups, gender and income.” While over half (53%) agree that whether you trust the company behind the brand or product is the second most important factor (only to price) when purchasing from a new brand.

For the full article click here

How HTTP Status Codes Impact SEO

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results. A recent tweet suggests Google’s Gary Illyes had a hand in putting this document together. This is the new guide to reference when you’re unsure how a particular status code impacts SEO.

For the full article click here

Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, including increased mobile usage, concerns about data privacy, the rise of the creator economy and more.

For the full article click here

Google Showing “Reliable Sources” Prompt on Trending Searches

Google is testing a new prompt on trending searches that do not have enough reliable sources. The new prompt may be meant to help make users more discerning about the information they are seeing. According to Google, these changes are rolling out in the United States in English first.

For the full article click here

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

Are you considering LinkedIn ads for your promotional efforts in 2021? If you are, then this guide is for you – LinkedIn has published a new, 14-page mini-overview of its various ad and audience targeting options, which could help provide more context, and assistance, in devising your LinkedIn marketing strategy.

For the full article click here

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