Social Media

Instagram Provides New Tips on How to Create Engaging Reels Content

Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options, which, as some have noted, could be why you’re seeing less reach than normal with your regular Instagram posts and Stories. Some have speculated that with Instagram emphasizing Reels, that’s caused a reduction in reach of other content formats in the app. And the way to negate that is to create Reels instead. Instagram hasn’t confirmed that this is the case, but a range of anecdotal reports suggest that many are seeing a drop in their regular Instagram post reach.

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Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes

After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, importantly, placing increased emphasis on following a Page instead of liking it.

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Facebook Shares Insights into its Coming Smart Glasses, New Developments in VR

Will we see the launch of fully-enabled AR glasses from Facebook in 2021? Facebook previewed its work on its new Project Aria AR glasses last September, which included examples of full digital overlays that would be visible through the device – like safety alerts when walking down the street.

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Marketing

Amazon Marketing Cloud Enters Advanced Beta Testing

Amazon Marketing Cloud has entered a new phase in an effort to boost its appeal with advertisers from household brand names. The ecommerce giant’s nascent platform, dubbed AMC, is now available to even more brands, buying agencies and relevant tech vendors across North America, Europe and parts of Asia. AMC aims to better help marketers accurately measure how their ads perform across different channels, including how they impact awareness, lift, preference and, ultimately, whether or not they lead to sales.

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Apple Touts Record App Store Holiday Sales as Tensions with Software Companies Rise

Apple’s App Store customers spent a record $540 million on New Year’s Day alone, marking a 40% increase from last year, the company said Wednesday in its annual services report. On top of that, Apple announced it generated $1.8 billion in App Store sales of digital good in the week between Christmas eve and now has 90 million monthly active users for its Apple Books app.

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Are Best Practices Useful or Lazy?

Best practices are tactics that are widely accepted to be effective, based upon expert review and observation across multiple situations. It certainly doesn’t make sense to continually reinvent the wheel, and it’s advisable to learn and apply lessons from others. However, is this always wise?

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