The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Encourages More Developers to Integrate Facebook Stories Sharing into their Apps [Infographic]

As part of its ongoing effort to maximize Stories usage, and get more people posting more often in the app, Facebook has been pushing developers to utilize its ‘Share to Stories’ option, which enables app developers to easily plug their apps into the Stories posting process, helping to boost promotion, while also giving users more options for creating Stories content.

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Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work.

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Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

Facebook’s added some new elements to Creator Studio to mark the new year, including a Stories preview option for video uploads, and a new way to preview how your posted content looks in-stream.

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Landing Page SEO Best Practices & Tips For Success

With so many Google updates, landing page optimization has changed. Here’s how to improve your landing page SEO and conversions.

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How Digital Video Advertising Will Dominate The Next Decade

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your competitors almost certainly are. There’s a super simple reason video advertising so popular – it just works.

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