Social Media

Report Suggests Facebook and Snapchat Will be Most Impacted by Apple’s IDFA Changes

Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app, and enable them to opt-out of such, if they choose. Now, a new report has suggested there may be good reason for Facebook’s opposition – according to data from MKM Partners, Facebook, along with Snapchat, stands to suffer the most impact from the IDFA update, with many users expected to opt-out of their data tracking due to the amount of insights that both companies take in.

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Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook’s tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time, and reaching more potential customers based on your lead gen capture.

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Instagram Tests New Stories Layout on Desktop

Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen.

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Marketing

9 Key Elements of International SEO: A Checklist

Last year the world changed dramatically. People were pushed further online, which created new potential for businesses seeking to compete in markets worldwide. But in order to succeed in international SEO, one must understand issues of page experience, URL structure, keywords, SERPs, and more from a global perspective. Building and expanding your company’s digital presence requires that you are able to get in front of audiences in each of the regions in which you do business, particularly in search. SEO has grown more essential than ever before, with 68% of all online experiences beginning with a search engine.

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7 Digital Marketing Trends of Focus for 2021

With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape. Most notably, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers. So, as we turn a corner into the New Year, what marketing trends will continue to permeate in 2021?

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Will Apple’s AR Glasses be Released in 2021?

Augmented reality looks set to take a major leap in 2021, with technological capacity providing new ways to create more immersive, responsive digital overlays on real-world environments, and new devices, like Facebook’s AR glasses, set to hit the consumer market. But will Facebook be the only company to release new AR wearables, or will it be just the beginning of the next big AR push? This week, various tech pundits have speculated that Apple, too, may be looking to launch its AR glasses sometime in 2021.

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Report Suggests Facebook and Snapchat Will be Most Impacted by Apple’s IDFA Changes

Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Instagram Tests New Stories Layout on Desktop

9 Key Elements of International SEO: A Checklist

7 Digital Marketing Trends of Focus for 2021

Will Apple’s AR Glasses be Released in 2021?

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