Daily Minute Master Series – January 5, 2022

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The Marketing Rundown

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News & Updates

7 Predictions For Marketing Technology In 2022

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio, metaverse technologies like VR and AR, web3 technologies like crypto and blockchain, and environmental, social, and corporate responsibility.

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Visualizing Mobile Traffic Worldwide [Infographic] 

In the early 2000’s, text messaging was the thing, with youngsters regularly finding new ways to get creative with 180 characters, before mobile connectivity added a whole new element, and has completely altered the way we communicate and engage ever since.

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15 Awesome Paid SEO Tools That Are Worth the Money

Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10. You need to be at the top of the page to reach your audience, and SEO is the best way to get you there.

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Google Search Console Geotargeting Can Hurt Search Rankings

Google Search Console’s international targeting options can adversely impact search rankings if you’re intending to reach a general audience.

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Internal Links As A Ranking Factor: What You Need To Know

Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone rather than the true source, the search engines. Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.

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Five Email Predictions Through A Marketing Lens

When the first email was received in 1971, it didn’t display on a monitor. It chattered out of a dot matrix printer — IN ALL CAPS — screaming its way into the zeitgeist. Fifty years later, it’s proved itself unsinkable in the face of countless waves of innovation. As a marketing channel, it works. As a database for our digital lives, it’s indispensable. As a personal identifier, it’s extremely durable. It’s hard to imagine how our ubiquitous e-commerce, social media, SaaS and IoT platforms would exist without it.

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