Daily Minute Master Series – January 4, 2022

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The Marketing Rundown

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News & Updates

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year.

For the full article click here 

Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives 

It’s a little late in the year for significant system shifts, but Meta has snuck in one more update ahead of the holiday break, with the announcement that it’s making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools.

For the full article click here 

A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021

All the reported usage numbers show that Instagram usage is in decline among younger audiences, while TikTok continues to go from strength-to-strength. Which freaks the Meta chiefs out – but just as a fun, seasonal reminder, here’s a look back at some of the many ways that Instagram has sought to stunt TikTok’s growth over the last 12 months through replication and copycatting of its features, which has worked to some degree, but hasn’t really slowed TikTok’s growth.

For the full article click here 

Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse has snuck in an update, with a new ‘Saved Replays’ option which will enable users to save the audio from recorded Clubhouse chats to listen to at a later stage.

For the full article click here

14 Top Reasons Why Google Isn’t Indexing Your Site

Do you think Google is having a hard time indexing your website? Check out these 14 search indexing issues and how to solve them.

For the full article click here

How to Recognize a Diamond of a Marketing Idea

Let’s say you’re a startupfounder, who comes up with the next new idea in marketing, scaling, or strategic business development. But if you really need to sift diamonds from fakes and create a marketing campaign that will definitely work, here are my three favorite approaches to testing ideas that my team at Refocus.me uses.

For the full article click here

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