Daily Minute Master Series – January 29, 2021

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Social Media

Social Media Ad and Video Spend Skyrocketed in Q4 2020

Socialbakers’ Q4 2020 Social Media Trends Report, shows us how quick advertising behavior can change.

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Facebook Explains How the News Feed Predicts What We Want to See

ow does Facebook’s news feed AI decide which posts to show you and when? Facebook has released a full explanation and, as you may assume, the system is very complex. If you’re interested in hearing the Facebook engineering team’s perspective, you’ll get to learn more about the way the multi-layer algorithm code is built.

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Twitter Announces Acquisition of Newsletter Platform, Revue

Twitter announced their latest acquisition, Revue, a service that helps anyone create and get paid for their newsletters.

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Marketing

Coors Light and Coors Seltzer’s Big Game Ad Will Air in Your Dreams

Unable to advertise nationally in the upcoming football championship game, Coors Light and Coors Seltzer have devised a novel way to not only get in front of consumers, but to literally get inside their heads. “If we couldn’t advertise nationally during the game, what if we were able to run an ad in people’s dreams?” says Marcelo Pascoa, vice president of marketing for the Coors family of brands at Molson Coors Beverage Company.

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Google Drops Review Snippets For Lawyers

It looks like Google has stopped displaying the rich results review snippets for attorneys and lawyers in the Google search results. Joy Hawkins showed a screen shot from January 10, 2021 with ratings showing in the Google search results and then on January 26, 2021 they are gone.

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Your Guide to Getting Into Google News

As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well. Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories. In the past, there were several steps to being considered for listing in Google News. Late in 2019, however, Google changed its policy and removed the requirement to submit your site.

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Daily Minute Master Series – January 28, 2021Daily Minute Master Series – February 1, 2021