Daily Minute Master Series – January 28, 2022

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The Marketing Rundown

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News & Updates

TikTok Launches ‘TikTok Tactics’ Online Course to Help Marketers Level-Up their Platform Approach

TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform for brand promotion and development.

For the full article click here 

Snapchat Adds ‘Catalog-Powered Shopping Lenses’ to Simplify AR Product Displays 

Snapchat’s looking to take its AR tools to next level for eCommerce, with the addition of new ‘Catalog-Powered Shopping Lenses’, which will enable brands to showcase a range of products within a single Lens, providing more virtual try-on options for users.

For the full article click here 

LinkedIn Continues to see ‘Record Levels’ of Engagement, Sales Solutions Reaches $1 billion in Revenue

Another quarter, and another report of ‘record engagement’ on LinkedIn, as per parent company Microsoft’s latest performance update.

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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams

After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.

For the full article click here

Squarespace Announces Video Hosting And Monetization

Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos.

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7 Social Commerce Tips & Who’s Doing It Right

Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social media to engage with your target customers and encourage them to complete the sale on their favorite apps without ever needing to visit your website. It’s incredibly convenient, especially considering 54% of internet traffic comes from mobile devices.

For the full article click here

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