Social Media
3 Social Media Trends to Watch in 2021
2020 is finally over, and for most that calls for a giant sigh of relief. Digital marketers hardly have had time to relax, though, as they started the year much like how they experienced 2020—on their toes, ready to switch their entire online strategy in reaction to the most recent, unexpected global event. Other than the important reminder to stay nimble and adaptable—and prepare for the unpredictable— here are a few predictions and trends digital marketers and social media managers should keep in mind as they think ahead to the next 12 months.
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Facebook Begins Rolling Out ‘Facebook News’ in UK
Facebook News, Facebook’s dedicated tab for news in the native app, launched its first test run in the US back in October of 2019. As of today, Facebook News has officially launched in the UK.
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As Facebook and Twitter crack down on certain groups, some are migrating to alternative social media platforms that promise rules laxer than those of mainstream websites.
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Marketing
Edelman Trust Barometer 2021
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.
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The Disappearing Amazon Resellers
Amazon conceived the marketplace to bring brands it couldn’t convince to sell onto the site. Thus, for years most of the sellers were large resellers with tens of thousands of products. However, increased competition and brands going direct has eroded this opportunity. Only 10% of the top third-party sellers on Amazon have more than 1,000 products for sale. Five years ago, in 2016, that number was nearly 40%. According to Marketplace Pulse analysis of the top Amazon sellers, the share has steadily decreased since then. The number of products was chosen as an arbitrary point to differentiate large resellers from other types of sellers. Half of the top sellers currently have 70 or fewer products.
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Web Design Trends and Statistics 2021 [Infographic]
As businesses lean on social more heavily to reach their audiences, the importance of a strong destination page is imperative. You can have a powerful social presence with a loyal following and still fail to see a return on investment if your website fails to meet consumer needs and standards. In a recent article, Website Builder Expert shared stats on the impact of website design on consumer behavior, and the numbers are shocking.
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