Daily Minute Master Series – January 27, 2022

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The Marketing Rundown

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News & Updates

TikTok Faces Creator Backlash Over Flawed Payment Models

TikTok could be forced to update its creator funding model due to several high profile users raising questions about their monetization options, and highlighting some key flaws in the platform’s current process.

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TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Load Times and Response for Promotions 

As it looks to maximize business engagement in the app, and boost its revenue opportunities, TikTok is rolling out a new ‘Instant Page’ shopping display option, which will enable brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages.

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YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

While TikTok continues to rise, and other platforms eat into the digital video market, YouTube remains the overall leader in the space. And based on its current strategic planning and growth, it looks set to stay that way for some time to come.

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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

Twitter has published its latest transparency and enforcement update, which outlines all of the accounts and violations it took action on during the period between January 1st and June 30th, 2021, highlighting key trends and shifts in platform usage, and misuse, as it looks to improve the user experience, in alignment with its freedom of speech ethos.

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Social Media Sharing Buttons: How & Where To Add Them

Social sharing buttons can complement your content, drive traffic, and create a ton of engagement, too. Here’s how.

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How To Drive Facebook Leads Via Phone Calls

By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that the largest social network on the planet has a product that can help you. This platform can identify and activate hand-raisers who are interested in doing business with you. And as the digital and privacy landscape has evolved, so have the lead generation offerings from Facebook.

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