Social Media
Social Media Managers Grapple with Burnout, Leaving the Industry
Marc Phillips was exhausted from being extremely online. The former social media manager worked for award-winning global brands. But by 2017, he had had enough. Political tensions were high, Twitter bots were multiplying and school shootings were happening more frequently, Phillips said. What was once his dream job quickly became draining. So he left, pursuing a job as a director-level staff member at a Fortune 50 B2B tech company, which he declined to name.
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TikTok Launches New ‘Creator Portal’ Education Platform to Help Creators Maximize their Efforts
TikTok has launched a new Creator Portal platform in order to provide additional guidance and tips to help creators maximize their in-app presence.
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Instagram has announced the launch of a new ‘Professional Dashboard’, which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.
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Marketing
Will Australia Have to Live Without Google Search?
Many were, let’s say, displeased with Google when they admitted to blocking most Australian news websites from the SERPs last week. However, the country may face even more heartbreak as the tech giant threatens to pull Australia from the search engine entirely.
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Google: Sites Can Safely Display Pop-Ups On Temporary Basis
Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary. Since the intrusive interstitials penalty was introduced in 2016, the word from Google has been to avoid showing pop-ups to mobile visitors or risk having your pages devalued in search. Now we’ve learned it’s safe to display pop-ups on mobile, at least for a limited timeframe.
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Google’s John Mueller Praises Digital PR
Google’s John Mueller had kind words for Digital PR in a Twitter discussion. He went so far as to say in many cases Digital PR is more critical than Technical SEO.
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