Social Media

Social Media Replaces Fairs as the Third Most Successful Sales Channel for Galleries in 2020

How the art world mighty have fallen. Art fairs—ranking as the third most successful way for galleries to sell art in 2019—has slipped to sixth position in 2020 because of the coronavirus pandemic, according to the Artsy Gallery Insights 2021 Report. Social media has replaced fairs, becoming galleries’ third best sales channel, moving up from sixth place in 2019. “The ranking of top sales channels shuffled considerably this year, with online sales, social media, and gallery websites taking the place of art fairs and walk-ins,” the report says. However, the number one way to sell art remains outreach to existing clients, accounting for 28% of total annual gallery sales in 2020.

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These 14 Principles Could Help Big Platforms Create Healthier Social Media

Major internet platforms could do a lot more to create healthy social media by adopting measures to keep people safe and encourage users to see one another as human, according to new research that surveys their most dedicated users. The researchers, who are part of a project called Civic Signals that is devoted to building healthier online spaces, asked 20,000 internet users across 20 countries about their use and perception of platforms including messaging apps Telegram, WhatsApp, and Facebook Messenger; social networking tools including LinkedIn, Reddit, Facebook, and Pinterest; and search engines Google, Yahoo, and Bing.

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Social Media Bans Are Really, Actually, Shockingly Common

As it turns out, Trump is far from alone in having his content deleted by a tech company. With surprising regularity, online platforms flag or remove user content that they deem to be objectionable. Twitter’s recent ban of 70,000 accounts associated with QAnon mirrors other initiatives the company has had to combat extremist groups. It has banned well over a million accounts associated with terrorist groups, including a large set associated with the Islamic State. In the first half of 2020 alone, Twitter suspended roughly 925,000 accounts for rules violations.

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Marketing

5 Reasons Email Outreach Campaigns Don’t Hit the Mark

Planning an email outreach campaign? Check out the five most common reasons why email outreach campaigns fail, and learn how to avoid them.

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative?

Is it still worth it to invest in Super Bowl ads on TV in 2021? Find out here, and learn why YouTube is a good alternative.

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9 Factors to Consider in Hiring a Search Agency

Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like “full-service” or “specialists” are common on websites, in pitches, and out in the wild. The fact that we now have so many agencies, consultants, and practitioners who have been doing SEO and PPC work for decades – plus the relatively low barrier to entry for new agencies, consultants, and freelancers – means there is great variety in viable providers. What should you be looking for in your choice of search agency?

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