Social Media

TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators

TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips.

For the full article click here

YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

Are you looking to utilize YouTube’s new Shorts video option in 2021? The platform’s TikTok-esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.

For the full article click here

Facebook Updates its Automated Alt Text Process to Identify More Objects Within Posted Images

Facebook has announced a significant update to its Automatic Alt Text – or AAT – process, which will ensure that more images on the platform are readable by screen readers, enabling vision-impaired users to get a better experience within Facebook’s apps.

For the full article click here

Marketing

Google My Business: Why Did My Listing Get Suspended?

Was your Google My Business listing suspended? Check out some of the more common reasons for GMB suspensions and learn what you can do about it.

For the full article click here

Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately.

For the full article click here

More Nations Look to Implement Regional Laws to Manage the Influence of Online Platforms

Digital sovereignty is set to become a key theme of 2021, as more nations look at how they can curb the power of the major tech giants, and protect the personal information of their own citizens. The recent Capitol riots in the US have once again sparked new questions around the influence of digital platforms, which many nations have been grappling with over the past few years. Add to this the concerns around apps sharing data with foreign governments, and it seems likely that a time of reckoning will soon come, and new, regional laws will need to be implemented in order for platforms to maintain their operations.

For the full article click here