Daily Minute Master Series – January 20, 2022

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The Marketing Rundown

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News & Updates

Five Reasons Microsoft Is Making Activision Blizzard Its Biggest Deal Ever

Microsoft Corp. is buying Activision Blizzard Inc. in a $68.7 billion all-cash acquisition, uniting two of the biggest forces in video games. It’s the software maker’s biggest deal ever, almost three times as large as the 2016 purchase of LinkedIn. Here are five key reasons why it happened.

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Twitter’s Latest Promotional Campaign Focuses on Celebrities Who’ve Manifested Success Via Tweet 

Twitter has launched a new advertising campaign which is focused on ‘manifesting’ via tweet, highlighting how a range of successful athletes and entertainers made initial commitments to their success via Twitter long before their public achievements.

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TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test

As TikTok continues its rapid ascent, with the app now on track to reach 1.5 billion users in 2022, it’s also seeking to expand its content horizons, with a view to increased monetization of that collective attention, and providing more capacity for creators to generate revenue from their clips.

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Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

After Instagram added similar measures last year, Snapchat is now implementing new restrictions to limit adults from sending messages to users under the age of 18 in the app.

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TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

TikTok has added a new element to the Trends section of its Creative Center, which now provides a listing of the most popular songs in the app, at any given time, which is filterable by region.

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Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data

Enterprise SEO can seem slow, expensive, and burdened with processes. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a lot to talk about.

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