Social Media

Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day

In order to counter the potential threat of further violence, and division within US society, Facebook has announced some tough measures to ensure that its platforms are not being used to organize or contribute to such.

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7 Simple Strategies to Take Your Social Media Customer Support to the Next Level for Happier Customers

Social media has changed how customers interact with companies. Customers expect to reach their favorite brands on social platforms. And, it’s become the preferred customer support channel for people under age 25. As younger generations gain consumer power, companies will want to prioritize social media customer support to meet the needs of their customer base.

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The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Do you want to maximize engagement on your social media posts? Looking for the ideal times to post to each network? The team from Oberlo share their guide to success in this infographic.

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Marketing

How to Use Nofollow, Sponsored, or UGC Links & Why They Matter

Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here.

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How Branding Supports Search Engine Marketing Success & ROI

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why.

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3 Critical PPC Lessons from 2020 for a Brilliant 2021

The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time.

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