Daily Minute Master Series – January 19, 2022

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The Marketing Rundown

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News & Updates

Link Velocity: Is It A Ranking Factor?

Could your website be penalized for a spiky rate of growth in backlinks? Find out if the theory is truly a Google ranking factor.

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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs 

What does psychology say about ecommerce using opt-in & opt-out strategies? The answer could boost your conversions & your avg basket price.

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How Does Google Search Use Synonyms?

How does Google Search use synonyms? Is it all automated, or humans help Google understand which words are related? Here’s the answer.

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How To Use Amazon Attribution & Brand Referral Bonus Programs

Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost per click (CPC) on Amazon rises, and the platform takes a stronger stance against black hat ranking tactics, more sellers have been looking at ways to drive external traffic to their Amazon product detail page.

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DuckDuckGo Growth Drops As It Celebrates Milestone

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down.

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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department

It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.

For the full article click here

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