Social Media

TikTok Beats Facebook in Time Spent Per User

For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage. App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.

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Facebook’s Removing the ‘Our Story’ Section from Pages Next Month

Facebook is alerting Page owners to a coming update which will see the removal of the ‘Our Story’ section from your Page presentation options.

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Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

While other platforms offer greater reach, Twitter remains a key part of the modern communications landscape, and can be a great platform for connecting with the right audience in order to showcase your brand and products. If you can get it right.

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Marketing

You’ve Got Time! Build Your 2021 Marketing Strategy Now

If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.

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11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic]

Are you looking for ways to improve your email marketing strategy in 2021? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers share their email design trends for 2021 in this infographic.

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Coca-Cola and Pepsi Won’t Be Advertising Their Namesake Sodas During the Super Bowl

Coca-Cola and PepsiCo will not be promoting their namesake sodas with Super Bowl commercials this year. The decadeslong rivalry between the two cola brands is often put front and center with dueling advertisements during the annual NFL championship game. But this year, both will sit it out. Variety first reported the news. Pepsi is replacing its traditional Super Bowl ad slot with a new campaign to lead in to its halftime show at the game featuring The Weeknd. This year marks the 10-year anniversary of Pepsi’s sponsorship of the Super Bowl’s halftime show. But Mtn Dew and Frito-Lay, which are both owned by PepsiCo, have plans for in-game ads.

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