Social Media

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Two key elements of an effective social media marketing strategy are planning and consistency.It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key moments and trends. Being consistent, meanwhile, helps users learn what to expect, and to develop a stronger relationship with your social presence. The same is true across all platforms, and while you also need to maintain a level of flexibility to revise and adjust to new changes as they come up, having that core strategy is key to building an effective, engaging social presence.

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YouTube Launches Next Phase of Program to Tag Items Within Video Clips

Last October, Bloomberg reported that YouTube had begun working on a new process which would enable creators to tag products displayed in their video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. Now, YouTube has moved to the next stage of testing – as reported by Android Police, YouTube has now launched a live test of its product tags with selected creators.

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Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed

It’s still somewhat amazing to consider the impact that TikTok has had on the broader social media landscape. The short-form video app has gained momentum so quickly, and become so influential with younger audiences, that almost all of the major platforms have now sought to replicate its key functionality, in order to stay in touch with the rising trend. And this week, Snapchat has taken another step towards making its TikTok-like ‘Spotlight’ feed more similar to TikTok, by adding public view counts on Spotlight clips.

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Marketing

No-Click Searches: We Need New Ways to Measure SEO Results

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.

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Add These 4 Retail PPC Strategies to Your Paid Search Arsenal

Give your paid search a refresh with these four innovative retail PPC strategies that can help you improve ROI and deliver a better shopper experience.

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Paid Or Organic Marketing: Which Strategy Provides Highest ROI

According to leading statistics from Search Engine Land, 75% of people say that paid search ads make it easier to find the information that they’re looking for. One-third of respondents say that they click on a paid search ad because it directly answers the question they were searching about. On the other hand, 70% of clicks go to organic Google search results. That’s an undeniable victory for organic marketing – customers aren’t always inclined to click on a listing if it looks like they’re being sold to. There are convincing arguments for each of them, and it’s by no means clear cut. But what if there was a third option?

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