Daily Minute Master Series – January 17, 2022

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The Marketing Rundown

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News & Updates

YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions

YouTube’s looking to help more creators secure branded content deals via a new ‘MediaKit’ addition within YouTube Studio, which will help them better formulate their channel’s pitch for potential ad partners in the app.

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Twitter Tests New Column Creation Tools in TweetDeck 

Twitter is testing out some more new improvements for TweetDeck, designed to make it easier to create columns for various purpose in the app.

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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers

With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

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Meta Publishes New Guide to the Various Security and Control Options in its Apps

Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

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Mr. Beast Takes the Top Spot in Forbes’ 2021 YouTube Earners List

It’s been coming for a while, and in 2021, it finally happened. According to Forbes’ annual listing of the highest-earning creators on YouTube, Jimmy Donaldson – aka ‘Mr. Beast’ – now leads the way, after raking in an estimated $54 million from his YouTube content throughout the year.

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How To Use Instagram Reels: A Step-By-Step Guide

Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram profile and don’t disappear after 24 hours. Reels shares many of the same features as TikTok, which is helping Instagram stay competitive with what is currently the fastest growing social media app.

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