Social Media

Facebook Looks to Provide More Data Transparency with Revamped ‘Access Your Information’ Tool

Facebook has launched an updated version of its ‘Access Your Information’ tool, which aims to provide more transparency around the data that Facebook collects, and how it can be used to target you with ads.

For the full article click here

YouTube Launches New Hashtag Search Results Pages

YouTube is launching a new type of search results page that appears when users look for videos by hashtag. YouTube first introduced the ability to search by hashtag in 2018, but it never worked perfectly. Previously a hashtag search would include content using the hashtag and other related content that didn’t contain the hashtag. Now, when searching for a specific hashtag on YouTube on either the desktop or mobile app, users will see a dedicated page that only contains videos with that hashtag.

For the full article click here

YouTube Partnering to Use Its Scale to Widely Surface Trusted Health Videos

Google wants to leverage YouTube’s scale and reach to disseminate trusted health videos, and announced a new effort to “surface easy-to-understand medical information from some of the most respected organizations and clinicians.” YouTube has a new health partnerships team to “make high-quality health content available for viewers around the world.” It’s working with the American Public Health Association, Cleveland Clinic, Harvard School of Public Health, Mayo Clinic, Osmosis, Psych Hub, and National Academy of Medicine.

For the full article click here

Marketing

Theory: Boomers in PR Don’t Trust Influencers or Influencer Culture

Most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy. But, those over 40 (and especially those over 50), not so much.

For the full article click here

Tracking the Marketing Industry’s Response to Political Unrest

Brands and media companies are being pulled into the political fray in the wake of the Jan. 6 Capitol Hill riot and continued attempts by Donald Trump supporters to call the presidential election results into question. Marketers must decide when, and when not, to weigh in.

For the full article click here

WordPress Now Offers Website Development

The commercial arm of WordPress announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. Many softened their response and saw the opportunity as more information became available.

For the full article click here