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News & Updates
What Is A Content Marketing Matrix & Do We Need One?
According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years.
How To Use Content Marketing For Customer Retention & Loyalty
As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services. In reality, we should be focused on retaining the customers we do have.
The entire world utilizes the internet and digital technologies, which is the case now more than ever. The prevalence of these technologies, such as computers and mobile phones, has changed how people access information and make purchases completely. Thus, it should be no surprise that marketing followed suit, delving into the digital world.
6 Red-Hot Influencer Marketing Predictions For 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion.
7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns?
Top 2022 Mobile Marketing Trends After a Disruptive Year
Gil Dudkiewicz, CEO of Start.io, shares his perspective on 2021 as well as his outlook for 2022 and beyond. He covers trends around how consumers use their mobile devices and marketing’s shift towards contextual segmentation, with the growing importance of diversity and inclusion leading the way.