Social Media

Twitter Shares Fall, Parler Dropped by AWS and Further Responses in the Wake of Trump Bans

The banning of US President Donald Trump from virtually every major social platform has sparked a whole new round of controversy, and debate over whether social media networks should be allowed to cut off access to users whose opinions they don’t agree with, and when that line has been crossed.

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Twitter Says it’s Suspended More Than 70,000 Accounts Following the Capitol Riots

According to a new update from Twitter, in the wake of the Capitol riots last Wednesday, it launched a mass purge of accounts that it found were primarily dedicated to sharing QAnon content.

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Twitter Reports 75% Increase in Gaming-Related Tweets in 2020

Given the lockdowns that kept most of us at home throughout much of 2020, it likely comes as little surprise to learn that gaming saw a huge surge in popularity, as people sought alternative forms of entertainment and connection. But the scale of that growth is fairly amazing. Last week, Facebook shared its latest insights into the growth of gaming that it saw throughout the year, including a 50% increase in mobile gaming in the UK. And this week, Twitter has shared its latest data on the rising gaming discussion on its platform.

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Marketing

What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number of digital interactions between brands and consumers tripled in 2020. Some 65% of a brand’s interactions with its customers now occur digitally. Most industries also saw between a 15 and 30% increase in online sales – and that increase is here to stay.

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How Marketing Ops Can Survive and Thrive in M&A

For many marketing ops teams, a merger or acquisition is either a current obstacle to navigate or a likely event looming on the horizon. Before a dip last year, M&A transactions were at an all-time high in the US. Here’s how marketing ops teams can rise to the occasion when faced with M&A growing pains.

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Virtual Events Platform Hopin Acquires Streamyard

Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $250 million. The move represents consolidation in the virtual events space.

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