Social Media

Following the initial restrictions placed on US President Donald Trump’s accounts on Facebook, Twitter, Instagram and more, in the wake of this week’s Capitol riots, Twitter has now aligned with Facebook in permanently suspending Trump’s account. At the same time, free-speech aligned platform Parler has been threatened with removal from both The App Store and the Google Play store unless it updates its rules around content moderation, due to its failure to “take stronger action to remove posts which seek to incite ongoing violence in the US”.

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Will the events of this week mark a turning point for social media platforms and their approach to content moderation and censorship, particularly around dangerous movements and politically motivated debate? Following the riots at the Capitol building on Wednesday, which had been instigated, at least in part, by US President Donald Trump, who had called on his supporters to mobilize, and even fight for him, in a last-ditch attempt to overturn the election result, all of the major social platforms took action against the President and his avid supporters, in varying ways.

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With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out on opportunities. Underlining this, Facebook has this week published its Games Marketing Insights update for 2021, which highlights key usage trends and notes, largely based on a survey of more than 13, 246 people in July last year.

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Marketing