Social Media

Facebook Announces Webinars to Explain the Potential Impacts of Apple’s Coming IDFA Changes

As Facebook continues to publicly criticize Apple’s coming changes to app data tracking, in the hopes of forcing the company to re-think the update, it’s also looking to educate advertisers and developers on the potential impacts of the coming IDFA changes, which are expected to have a significant impact on ad effectiveness. To reiterate the current situation – back in June Apple announced coming changes to its IDFA tracking system which would make all app data tracking opt-in, via explicit prompts that explain to users what data each app is recording.

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TikTok Launches First LiDAR-Enabled AR Effect for iPhone 12

AR is set to get a lot more focus in 2021, as technological advances, including new wearable devices, come to market, and push the development of digital overlays and tools to the next level.

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YouTube Shares 3 Keyword Research Tips For Videos

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year. One of those questions focuses on keyword research and how to gauge which video topics will resonate with users.

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Marketing

Google Search Patents 2020: The Mega-Post Roundup

Check out the summary of all of the Google Search patents awarded in 2020, with links to dive in and learn more about to each one.

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What B2B Marketers Can Look Forward to in 2021

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare. The opportunity described by Heys has been created against the backdrop of a pandemic — and an associated economic crisis — which has forced businesses across the full spectrum of digital maturity, to double down on digital marketing and sales strategies. To gauge the extent and significance of this transformation, we spoke not only to Heys, but to Stacy Greiner, an IBM and Cisco veteran who joined Dun & Bradstreet, the global business intelligence vendor, as CMO in March 2020, just as the pandemic tightened its grip.

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5 Privacy Regulations Marketers Need to Know for 2021

Privacy laws may not always top of mind for marketers, but the start of the new year is the perfect time to make sure you are up to date with new global privacy regulations. Don’t let your 2021 marketing strategy break the law—build a customer-centric, privacy-first strategy that avoids harmful business impacts.

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