Daily Minute Master Series – February 8, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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Social Media

7 Alternative Social Media Platforms to Consider

Have you seen The Social Dilemma on Netflix? If not, go ahead and watch it if you’re a fan of dystopian horror turned real. If you have, you probably remember the challenge at the end, where you were asked to join the movement and delete your social media accounts. The question is, did you do it?

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Instagram’s Developing a TikTok-Style Vertical Feed for Stories

It’s amazing to consider the impact that TikTok has had on the broader social media landscape. Already, we’ve seen several platforms looking to add TikTok-style feeds of short video clips into their offerings, as they seek to tap into the rising popularity of the app, and now, Instagram has confirmed that it’s internally testing another TikTok copycat functionality, this time within Instagram Stories.

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TikTok Adds New Video Warning Labels to Stop the Spread of Misinformation

TikTok’s looking to do its part to reduce the spread of misinformation by adding new warning labels to clips which have been found to include unsubstantiated – but not definitively untrue – claims.

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Marketing

Difficult Times Breed Innovation: Three Marketing Levers To Position You For Ongoing Success

The article Strategy Under Uncertainty, published by the Harvard Business Review in 1997, shares: “Under uncertainty, traditional approaches to strategic planning can be downright dangerous.” While market uncertainty may look a bit different than it did in 1997, one point really stands out in the current landscape: smart, calculated shifts and pivots are ultimately the most successful and, when done correctly, can be executed with minimal risk.

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How You Should Be Evaluating Your Content Marketing Success

More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. However, in this same report, marketers expressed reservations about whether their content efforts led to any actual sales. They were tracking consumer interest, but whether that interest yielded conversions or not was something of a mystery for many.

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Does the Rift in AI Matter to Marketing?

Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is between proponents of traditional, logic-based AI, and enthusiasts of neural network modeling. As computer scientist Michael Woolridge puts it in a concise survey of the dispute, “should we model the mind or the brain?” It’s not quite as simple as that of course (with AI, it never is). But hopefully it’s not impossible to explain the difference.

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