Daily Minute Master Series – February 7, 2022

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The Marketing Rundown

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News & Updates

The Metaverse Doesn’t Exist, But Meta is in Charge of the Broader Narrative

So what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still 10-15 years away from being a reality, which means that the true metaverse will be built for the next generation of consumers, who will be key to maximizing its adoption and take up.

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Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4 

Snapchat added more users, while it also posted a strong revenue result for Q4, as it continues to establish its role as a key connective platform for younger audiences, in alternative to the larger social media players.

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Pinterest Active Users Continue to Slide as it Loses Growth Momentum Sparked by Lockdowns

While eCommerce has seen a big rise in activity as a result of the pandemic, it seems that at least some aspects of online shopping are now returning to the mean, with Pinterest’s active user count dropping once again in Q4 2021, the app’s third consecutive quarter of declining user growth.

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6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites

Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the till. But traffic is also essential for data-driven optimization practices like conversion rate optimization (CRO). Common CRO testing procedures rely heavily on website traffic for data to run conclusive tests.

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How Technology Will Revolutionize Marketing In 2022 And Beyond

Remember those days when you were compelled to watch TV ads just to see your favorite show? There was no “skip ads” option, and people seemed to be more patient. To address the demands of today’s customers, technology has drastically changed the shape of everything. Today, we have TVs in the palms of our hands, and we can go anywhere and have any experience while staying at home.

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5 Digital Marketing Tactics To Drive Profits In 2022

Whether you’re a startup or an established brand, marketing never stops evolving. There’s no time to rest as we continue full steam ahead into another new year. Marketing in 2022 will require listening intently to what customers want and being responsive to their needs as competition grows ever-more fierce. Here are five digital marketing strategies to help you make the most of 2022.

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