Daily Minute Master Series – February 4, 2022

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The Marketing Rundown

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News & Updates

Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021

Meta has posted its Q4 2021 and full-year performance result, showing a rise in monthly active users, and significant growth in revenue, as it continues to evolve towards the next shift in digital connection.

For the full article click here 

How Google Maps Reviews Are Moderated 

Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that enables it to review and publish user generated reviews in a matter of seconds.

For the full article click here 

The State of Influencer Marketing 2022: Benchmark Report

The report takes an in-depth look at the influencer marketing industry and summarizes the thoughts of more than 2000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing.

For the full article click here 

How To Build A World-Class Marketing Team

Before you can even start to think about what skills or traits any future marketing team will need, you’ll first have to understand what exactly it is they will be doing. This will become the bread and butter of the team, the things that need to be done on a recurring basis — from strategic audits and price setting to copy and graphic design.

For the full article click here

5 Tips To Take Your Instagram Marketing To The Next Level

Social media marketing has never been more relevant than it is right now. Gone are the days when radio ads, television commercials and magazine space reigned supreme as the main driving force behind business marketing campaigns. Instead, we have Facebook, Instagram and Twitter, and even TikTok is showing vast growth in terms of advertising.

For the full article click here

B2B Content Marketing: How to Define & Track 7 Key Goals

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here’s our guide to doing it step-by-step.

For the full article click here

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