Daily Minute Master Series – February 4, 2021
The Marketing Rundown
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Social Media
Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal
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Twitter Provides Customer Care Tips to Help Maximize Connection [Infographic]
With an increasing number of people now shopping online, your digital customer support process is more important than ever, and Twitter can serve an important purpose in this respect. The quickfire, public nature of tweets often makes it a better channel for getting brands to respond quickly, and many people now seek to use this to advantage. That can have negative impacts, if your brand is in the midst of a crisis, and doesn’t have the answers that people are seeking. But it can also be hugely beneficial for increasing brand loyalty, facilitating greater connection, and delivering better results.
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Marketing
How to Compete Against Larger Websites
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.
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How to Quickly Compare Your Website With Your Competitors
As challenges and obstacles to reaching the top of the SERPs and staying there have continued to grow, competitor analysis has become more important than ever. Although Google webmaster guidelines haven’t changed much over the years, the core algorithm certainly has. What’s more, the evolution of that algorithm is happening at a much faster pace. The introduction of Knowledge Graph, Hummingbird, RankBrain, and BERT into the Google algorithm has made it much harder for SEO professionals to game the system.
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Filtering Referral Spam in Universal Analytics & Google Analytics 4
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