Daily Minute Master Series – February 3, 2021

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The Marketing Rundown

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Social Media

Social Platforms Launch New Initiatives to Celebrate Black History Month

February is Black History Month, and this week, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. Here’s a look at what each platform has announced, and how you can take part in the various events and happenings.

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Facebook Tests New Prompts to Encourage Users to Allow Data Tracking as IDFA Changes Loom

This week, Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Apple is expected to release its IDFA update very soon, which will add new, in-app prompts that alert users to the data being tracked by each app they use. Users will then have the option to switch off data tracking, if they choose.

For the full article click here 

Twitter Embraces Imperfection With Its Fresh New Look

It’s been five years since Twitter last upgraded their branding. However, upon assessment of the current state of their creative expression, their marketing team felt it was time for a change.

For the full article click here 

Marketing

Google Adds Black-Owned Business Label to Product Results

Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results within Google Shopping.

For the full article click here

WordPress 5.7 Will Feature Updated Admin Colors

WordPress announced a WordPress 5.7 milestone in updating the admin color palette. The new palette produces higher contrast and is easier to read. It represents a step forward in making the WordPress admin backend more accessible.

For the full article click here

Google: Duplicate Content is Not a Negative Ranking Factor

Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor. Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results. Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithms are built to handle it.

For the full article click here

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Daily Minute Master Series – February 2, 2021Daily Minute Master Series – February 4, 2021