The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
New t2 White Paper: Understanding and Planning for a New Generation of Player
Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.
For the full white paper click here
New Report Looks at the Rising Influence of Online Communities
Throughout the pandemic, digital connectivity has played an increasingly important role in how we stay connected, which, for many, has exacerbated their reliance on online groups, with Facebook groups, in particular, seeing a significant rise in engagement. But how significant are Facebook groups to overall activity, and what role do they really play in our day-to-day interactions? To provide more context on this, Facebook recently worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities.
For the full article click here
TikTok has announced that its self-serve ad platform is now available to all businesses in Canada, the latest expansion in its growing business push.
For the full article click here
YouTube Launches New Option Which Enables Parents to Monitor their Child’s Viewing Activity
No matter how you look at it, YouTube has become an essential platform for most kids – potentially more important, and influential, than any other TV channel or network. The way that kids consume video content has changed, and their interests have shifted. Now, your child is just as likely to aspire to become a YouTuber as they are an astronaut, or anything else. But YouTube can still be risky, with content rabbit holes that can take your kids into dangerous, and potentially harmful territory. That why YouTube developed YouTube Kids, its dedicated platform for youngsters that runs separate from the main app, and doesn’t facilitate links to all YouTube content. But at some stage, older kids will be keen to move on, and that can put parents in a challenging position. Now, you need to keep tabs on what they’re watching, while also giving them more privacy and independence. To address this, YouTube has developed a new process that will enable parents to monitor their child’s YouTube activity via a connected experience.
For the full article click here
What Is Digital Asset Management & Why It Matters in Enterprise SEO
Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech stacks involves more moving parts, they allow businesses to achieve enterprise-level scalability and consistency, too. It’s commonplace for an enterprise tech stack to consist of a Content Management System (CMS), a Content Delivery Network (CDN), and a Digital Asset Management (DAM). In this column, we’ll explore what a DAM is, how it is used, and why it matters to your enterprise SEO strategy.
For the full article click here
A Beginner’s Guide to Shopping Ads
If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. What’s more, the significant changes in 2019 and 2020 within the Shopping Ads sphere, have made it essential for even the savviest PPC professional to brush up on their PLA (Google used to call Shopping Ads Product Listing Ads) knowledge. This chapter is to give you working knowledge.
For the full article click here
