The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Rolls Out Shops to Businesses in the UK and Canada
Facebook’s growing eCommerce push is set to see a significant expansion, with the company making its Facebook Shops option available to businesses in the UK and Canada, in addition to the US.
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LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options
LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
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With lockdown orders in place, and regular social events canceled, 2020 saw a lot more people relying on their mobile devices, and online networks, for entertainment and connection – but have those behaviors now fundamentally changed how people engage with these apps? Habitual behaviors can become embedded, and the emotional resonance of such activities can further establish them as key processes. So how engaged are we with mobile video content, and what impact does that have on our response? To get some more perspective on this, Snapchat recently commissioned a new study to “identify the emotional impact” of viewing video on mobile platforms throughout the pandemic.
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11 Important Image SEO Tips You Need to Know
Your visual content must be optimized for your customers and search engines. Use these image optimization tips to maximum findability and speed.
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Google My Business: 9 Newer Updates You Might Have Missed
Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began. If you’re running a local business, you need to know about those updates so you can get the most out of the platform.
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When Wine Meets Marketing: A Formula For Telling Your Product’s Story
Wineries use a formula when telling their stories. It always begins with their grapes — what kind they use and the conditions and soil they’re grown in. Then you add the history and the people, like the reasons the owner picked a certain region. Sprinkle on a unique experience and, voilá, they have a compelling story about their cabernet.
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