The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

New Survey Shows that LinkedIn Users Strongly Dislike Unsolicited DMs

This probably doesn’t bode well for LinkedIn’s Sponsored InMail ad offering. Over the last week, SMT ran a poll with our LinkedIn audience to get a better sense of what annoys people the most on the platform. And as you can see from the results, ‘Unwanted messages’ were the fairly clear winner.

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Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.

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Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options

Here’s a small, but interesting new update in the Reddit posting process. As announced on the Reddit blog, the platform is in the process of rolling out some new image editing tools which will enable users to customize their visual uploads before they post.

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YouTube Reveals the Top Performing Super Bowl Ads for 2022, Based on Overall Views in the App

Did you catch all the big Super Bowl ads, and take notes for your own campaigns? If not, you can still check them out via YouTube’s AdBlitz showcase, where it hosts all the big campaigns from the event. And today, YouTube has announced the winners of its Super Bowl AdBlitz for 2022, being the most viewed ads across YouTube from the event.

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New Report Looks at Social Platform Performance Benchmarks for Brands

Ready for some sobering, though maybe comforting, stats on brand social media engagement? Rival IQ has published its latest social media benchmarks report, which looks at the average brand engagement rates, by vertical, across each of the big social networks.