The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Twitter Publishes New Trends Report, Highlighting Rising Topics of Focus on the Platform
If you want to maximize your usage of any platform, you need to have an understanding of why people use it, what they’re looking to discuss there, and how you can tap into those trends. To help with this, Twitter has published a new, 33-page trends report, which highlights a range of rising topics based on overall tweet engagement over the past two years.
For the full article click here
Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect?
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Facebook announced an agreement with the Australian government to pay Australian news organizations for their news articles. The government compromised with Facebook, agreeing that Facebook retains the right to make decisions about news on Facebook in exchange for supporting Australian news organizations.
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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low quality links. This is stated by Mueller during the Google Search Central SEO hangout recorded on February 19.
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Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. So why do so many brands seem to forget?
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How Marketing Can Help With Talent Recruitment And Retention
When people think of the marketing team’s contribution to a company, it is often in terms of advertising, lead generation, brand awareness and publicity for products and services. Yet marketing can play a far more valuable role in the organization’s growth and stability.
For the full article click here
