The Marketing Rundown
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News & Updates
15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]
TikTok is the trending app of the moment, with millions of people downloading the short-video app and jumping into its engaging, personalized content stream. Analysts project that TikTok will become the next billion-user platform sometime in 2021, and as it continues to grow, marketers are also paying more attention to the app, and its potential for their campaigns. Have you considered adding TikTok into your digital outreach mix?
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Google on SEO Best Practices for News Sites & Short Articles
Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter articles are sometimes fine for the given query. This is discussed during the Google Search Central SEO hangout recorded on February 19.
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A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers say they’re more likely to buy a product if they can see customer photos and videos first.
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How to Lead People Effectively on Agile Marketing Teams
As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile teams and have been told to only work on items from the marketing backlog. So if you’re not there to assign and manage work, where do you fit in? The good news is that you have an even more important role now — to coach, mentor and lead your people to be excellent in their craft.
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How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing
Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago.
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10 Ways AI And Machine Learning Are Improving Marketing In 2021
Chief Marketing Officers (CMOs) and the marketing teams they lead are expected to excel at creating customer trust, a brand that exudes empathy and data-driven strategies that deliver results. Personalizing channel experiences at scale works when CMOs strike the perfect balance between their jobs’ emotional and logical, data-driven parts. That’s what makes being a CMO today so challenging. They’ve got to have the compassion of a Captain Kirk and the cold, hard logic of a Dr. Spock and know when to use each skill set. CMOs and their teams struggle to keep the emotional and logical parts of their jobs in balance.
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