The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Launches Initial Test of its Cameo-Like Celebrity Video App ‘Super’
Yes, Facebook’s taking on TikTok with Instagram Reels, it’s looking into newsletters following Twitter’s recent acquisition of Revue, and it’s also considering a challenge to Clubhouse and the rise of audio social with its own, replicant feature.
For the full article click here
LinkedIn Announces New Initiatives to Support COVID-19 Recovery Efforts
As vaccine programs get underway across the world, LinkedIn has announced a range of new initiatives to support health organizations in maximizing their vaccine distribution efforts, while it’s also looking to assist disadvantaged workers in the UK as they look to get back on their feet.
For the full article click here
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. In a blog post from YouTube’s Chief Product Officer, Neal Mohan, the company outlines how it intends to invest in the “next generation” of video.
For the full article click here
Getting Started with Google Tag Manager, Step By Step
Successful search marketing campaigns start with good data. Who is in your target audience, where they come from, and how they move through your website from landing to exit (preferably conversion) is essential information. The trouble is getting to the point where you have enough data to make smart marketing decisions. Marketers rely on JavaScript tags on the backend of webpages to gather information about site visitors. These are useful, but manually tagging and maintaining tags is time-consuming and tedious.
For the full article click here
Wix vs WordPress? Mueller Says Solve Content Issues
Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.
For the full article click here
Responsive Search Ads Are Now Default Type for Google Ads
Google has made it official: Responsive Text Ads will now be the default ad type in Google Ads search campaigns. The ad format debuted in 2018.
For the full article click here
