Daily Minute Master Series – February 2, 2021

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The Marketing Rundown

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Social Media

Facebook’s Daily Active Usage Has Stalled in the US – A Sign of Concern for The Social Network?

Have we reached peak Facebook? Last week, The Social Network posted its latest annual performance update, which showed that the platform added a total of 299 million more active users over the course of 2020.

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Twitter’s Acquisition Spree Could Point to Rising Internal Pressure, Particularly for CEO Jack Dorsey

Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams, improved audio discovery tools, and most recently, newsletter creation platform Revue.

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YouTube Points to Shorts as Key Development Opportunity in 2021

If you’re looking to maximize your YouTube performance in 2021, it may be worth considering what types of short-form video clips you could also post to the platform, in addition to your regular uploads.

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Marketing

4 Audio Advertising Trends You Can’t Ignore in 2021

2020 was certainly a year of challenges, but in the world of audio advertising, it was a year filled with opportunity. From contractors to colleges, to hospitals and recruiters, we’ve seen all sorts of small businesses and organizations adapt – and even thrive – to the changing times with AudioGO. So as you start to look ahead and plan for 2021: we wanted to take this moment to look back at 4 key trends that helped drive Digital Audio’s double-digit growth this past year, and show you how AudioGO can help with your marketing resolutions this new year as well.

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Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website. This topic came up more than once during the Google Search Central SEO office-hours on January 29. Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. One of those questions involves Google’s perception of embedded content versus self-hosted content.

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Google Updates Event Structured Data Requirements

Google updated the Events structured data requirements. The update affects the offers.priceCurrency property. This change affects publishers who charge for events and want to have their events shown on Google. These requirements also affect paid online/home events.

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