The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Twitter Continues to Quickly Evolve its Clubhouse Competitor ‘Spaces’
As audio social platform Clubhouse continues to gain momentum, Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response. Over the past week, Twitter has previewed a range of improvements for the Spaces UI, including a new display of all speakers and listeners in a room, and more prominent markers for speakers and hosts within a Space.
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YouTube Shorts Launching in USA in March
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. Shorts launched in India in September 2020 where it currently remains in beta. YouTube says the number of Indian channels using Shorts creation tools has more than tripled since December.
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Facebook announced they were restricting Australians from sharing news. The move was in response to a proposed law that Facebook characterized as misunderstanding the facts of how publishers interact with Facebook.
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The Good, The Bad And The Value Of Affiliate Marketing
In the world of digital advertising, there isn’t a more complex character than affiliate marketing. It has an interesting origin, a fall from grace, a self-betterment era and a current-day redemption quest. With a history spanning over two decades, affiliate marketing has a story arc worthy of network TV. However, similar to some classic primetime dramas, there have been times when it’s hard to tell if affiliate marketing is the good guy or the bad guy.
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Four Reasons Why Content Marketing Is Hard
Everywhere you turn today, businesses are seeking guidance to leverage content marketing. Visibility management and content marketing platform Semrush highlights this tremendous shift in their recent 2021 predictions. The pandemic has created all-new customer behaviors that no one is immune to. Meeting the customer where they are at means developing a relationship that sets your business apart from your competition.
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How to Lead People Effectively on Agile Marketing Teams
As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile teams and have been told to only work on items from the marketing backlog. So if you’re not there to assign and manage work, where do you fit in? The good news is that you have an even more important role now — to coach, mentor and lead your people to be excellent in their craft.
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