Daily Minute Master Series – February 18, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion this year. And now, we could be set for the next stage of that shift, with Google announcing that it’s actively developing its Privacy Sandbox for Android, which is its equivalent data privacy control for Android users.

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YouTube Rolls Out New Metadata For Educational Videos 

YouTube introduces new metadata for educational English language videos. This metadata can be used to optimize videos for YouTube search.

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Google Web Stories – The New AMP?

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. Google’s Search Advocate John Mueller responded to one such question on Twitter from an SEO professional asking if Web Stories is the new AMP.

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How to Create a Marketing Strategy Using Key Differentiators

In this tech market, it can be difficult for leaders to stand out from the crowd. Your company’s success depends on how deliberately you can differentiate your offering from that of the competition. Successfully differentiated B2B high tech businesses consistently develop unique products, services and customer experiences. They focus on creating a sustainable, distinctive positioning that sets them apart from their peers. Here’s how to create a winning messaging strategy.

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What Is Discord & How Can You Use It For Marketing?

Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text.

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4 Ways Real-Estate Pros Get Leads from Digital Marketing

In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report from the National Association of Realtors (NAR), a staggering 97% of homebuyers used the Internet for home searches in 2020. As a result, and in response, firms encouraged buyers to send in e-signatures, sign electronic contracts and forms, schedule virtual meetings and complete other related tasks online. These real estate trends are likely here to stay, and agents must adapt, which means developing a solid digital marketing strategy that boosts visibility and gets listings in front of the right buyers at the right time.

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