The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook’s Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?
Last week, Facebook announced that it’s launching a new test that will see a reduction of political content in people’s news feeds.
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LinkedIn’s Developing a New Program to Support Content Creators on the Platform
LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. Last week, LinkedIn’s Editor in Chief Dan Roth posted a new job ad for a Head of Community, focused on supporting LinkedIn creators around the world.
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Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business. In this session, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success.
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Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
France’s Directorate General for Competition, Consumption and the Repression of Fraud (DGCCRF) launched an investigation into Google’s hotel rankings to monitor the fairness and nature of information, resulting in a fine of €1.1 million. The investigation was launched in 2019 and continued into 2020 after French hoteliers complained about the tech giant’s star rating system.
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Google On The Worst it Can Do Against Black Hat SEO
Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.
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10 Tips for Building a Scalable Enterprise Blog
No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop a blog strategy that’s sustainable and scalable. To bring in a consistent stream of traffic and compete with others in your industry, your business needs to publish blog content regularly, address industry trends as they emerge, and follow the best practices for SEO that evolve along with Google’s algorithms and guidelines.
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