Daily Minute Master Series – February 17, 2022

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The Marketing Rundown

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News & Updates

Meta Announces New Mission Statement as it Looks Towards the Metaverse Future

It’s the dawn of a new era at the company formerly known as Facebook, and to truly establish its evolution into ‘Meta’, CEO Mark Zuckerberg today held an all-staff meeting to announce Meta’s updated values, in line with its new more forward-looking focus.

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Facebook Renames ‘News Feed’ to Just ‘Feed’ to Avoid Potential Confusion 

Here’s an update that will have no impact on anything, other than the name itself. Facebook has announced that it’s renaming the ‘News Feed’, the main element of the app, to simply ‘Feed’ in order to simplify branding.

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Twitter Expands New ‘Safety Mode’ Auto-Block Option to More Users

After four months of testing, Twitter has announced that it’s now making its new ‘Safety Mode’ feature available to more users.

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Page Speed As A Google Ranking Factor: What You Need To Know

Can a page’s loading time impact its SEO? If it can, how strong of a signal is it? Find out as we investigate the claims around page speed.

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Google: No SEO Bonus For Keyword-Based Domains

Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains.

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Is Now the Best Time to Ramp Up Your Startup’s Marketing Budget?

Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their fiscal runway or couldn’t raise new funding. Spending too much too soon on marketing can lead to both of those problems.

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