The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Social Media Statistics Are for Marketing Purposes
As the debate roils on about the dismantling of big tech, lawmakers are renewing calls that powerful social platforms, namely Twitter and Facebook, share the blame for such major events as the capital riots in Washington, after getting slapped for their outsized role in swaying votes in the 2016 election. Meanwhile, Google and Apple played no small part in, albeit temporarily, squashing Parler for offering too much free speech while the U.S. Commerce Department is hoping to dial back usage of WeChat and TikTok for offering too little privacy. And more to the nuts and bolts, the impact of the Solarwinds hack has rippled through government organizations worldwide. For some, these have been a whirlwind few months full of revelations. For threat researchers dialed into public and open web intelligence channels throughout 2020, it’s time to ask: is anybody listening?
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Facebook Provides Tips on How to Create Effective Instagram Reels Content
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While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, with Instagram Chief Adam Mosseri revealing that that company is planning to launch multi-participant IG Live video chats within the next few weeks.
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How to Write Meta Descriptions for Local Stores
Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.
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5 Habits of Top-Performing Email Marketers
Email remains one of the most important and effective marketing channels. Yet, a recent study suggests email marketers are running the risk of negatively impacting their email program by not following best practices. Even the most seasoned marketers know that you can’t focus on the big picture without locking down basic best practices.
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What You Should Know When Mapping Your 2021 Marketing Strategy
Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People’s daily lives were changing, so brands needed to try new things to reach audiences stuck at home. Unsurprisingly, internet videos emerged as the best channel for capturing an increasingly online audience.
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